Why this matters
The numbers behind reputation work that converts.
87%
of board directors say they read online reviews before contacting any CAM firm. Most have already filtered you out by then.
Alloy CAM operator survey, 2026
0.2★
median rating gap between the CAM firm a board calls and the firm a board declines. Reputation isn't 5★ — it's 'one star better than the next firm.'
Local Pack analysis, multi-metro
47%
lift in proposal-stage call volume after a 90-day review velocity engagement. The math: more reviews → higher local rankings → more inbound calls.
Alloy benchmark, post-engagement
24 hr
median response time on negative reviews under an Alloy program. The difference between 'they care' and 'they don't.'
Alloy SLA standard
What you get
The complete reputation engine, run by Alloy.
Reputation audit
Every surface boards check: Google, BBB, Yelp, Reddit, Nextdoor, CAI, CAM-industry forums. Sentiment baseline, competitor benchmarking, and the bad-data clean-up plan.
Review velocity engine
Trigger-based ask system. Closed work order → review prompt. Board renewal → review prompt. Annual meeting → review prompt. Velocity is the metric that moves rankings.
Response protocol
Every review gets a response, on a 24-hour clock, in your firm's voice. Approved templates for the 12 most common review types. Escalation flow for crises.
Negative-review playbook
Mediation-first language. Operationally what to do, legally what not to say. We've handled 200+ negative reviews — none escalated to legal.
Off-site profile management
GBP optimization, BBB profile, CAI directory, third-party CAM directories. NAP consistency, photos, posts, Q&A monitoring. The corpus AI search reads when boards research you.
Crisis response
Reddit thread blowing up? Local news story? Board going to a competitor publicly? On-call response within 2 hours, full plan within 24, mitigation in motion same week.
Story repair content
When you've inherited a reputation problem, we publish authority content (case studies, board testimonials, transparency reports) that surfaces above the legacy noise within 60–90 days.
AI search reputation
Boards ask ChatGPT 'is X CAM company any good.' We monitor what LLMs say about you, fix bad citations, and seed authority signals so the answer is accurate.
Monthly reputation report
Velocity (review count), sentiment (avg rating), share-of-voice vs. competitors, response time, AI-search summary. The dashboard your CFO can read.
The honest comparison
Hope-for-the-best vs. an actual program.
How we run it
From audit to live engine in 30 days.
01
Audit
Every surface, every review, every mention from the last 24 months. Sentiment baseline, competitor benchmark, bad-data list. Two weeks.
02
Architect
Velocity triggers, response templates, escalation tree, profile clean-up plan. Crisis playbook on the shelf — ready before you need it.
03
Activate
Engine live in 30 days. Velocity ramps over 60–90 days. Response coverage 100% from day one.
04
Adapt
Monthly reporting, quarterly recalibration. Add surfaces as they emerge (LLMs, new directories). Kill what's not moving.
Common questions