Add-on · Groundwork
Fractional business development.
We don't just generate leads — we work them.
Alloy actively prospects on your behalf, qualifies board-level conversations, and hands off ready-to-close opportunities to your team. A name and phone number isn't a sales asset. A qualified prospect with full context is.
The numbers
Qualified-to-close rate
40‑60%
target conversion
YoY opportunities
1,580%
month-over-month
Owner BD hours saved
20+/wk
back to the business
01
Identify
Custom prospect lists built from board-rotation timing, RFP signals, and association-level fit.
02
Outreach
Multi-channel cadences — email, LinkedIn, direct mail, phone — with messaging keyed to board pain.
03
Qualify
Discovery conversations that test fit, urgency, decision authority, and budget — before your team gets involved.
04
Hand off
Warm intro to your BD with full context, decision criteria, and a recommended next move.