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BoardReach + BoardRetain · HOA Email Marketing

Three email tracks. One CAM firm.
Always-on — not "when we have time."

Most CAM firms send email when someone remembers. Alloy runs the program: board nurture for RFP-stage prospects, homeowner operations for the portfolio you have, new-business cadence for the pipeline you need. CAM-fluent, branded, on calendar.

38%
Open rate
$36 / $1
ROI
3
Tracks
📬 Inbox · Board director
Cornerstone PM
Now
Reserve study Q&A — your 7 questions answered
Cornerstone PM
2d
Q1 financial summary · Cypress Lakes
Cornerstone PM
1w
Board memo: HB-2024 update + what it means
Cornerstone PM
2w
RFP help: 5 things to ask any CAM finalist
4 of 12 from Cornerstone this quarter
Why this matters

The metrics behind a real email program.

4×
median lift in proposal-stage opens when CAM firms move from ad-hoc broadcasts to a scored, segmented program.
Alloy multi-client benchmark
$36
average return per dollar spent on permission-based B2B email — still the highest-ROI channel in the marketing stack.
DMA ROI study, 2024
30%
of board directors say email is their top channel for staying informed about CAM industry changes.
Alloy CAM operator survey, 2026
12+
branded sends per association per year is the median program — not 'when we have time,' which is what most CAM firms run today.
Alloy Newsletter cadence
What you get

The complete email program, run by Alloy.

Three-track program design
Board nurture (RFP-stage), homeowner operations (current portfolio), new-business cadence (cold pipeline). Each track on its own calendar, voice, and frequency.
CAM-fluent ghostwriting
Editors who've been inside the industry. Reserve studies, HB updates, special assessments, board governance — written so directors recognize the language.
Branded templates per association
Each association gets its own header, color, and signature line — but the engine is one. Your portfolio scales without copy-pasting.
Editorial calendar
12-month plan: monthly board newsletters, quarterly state-of-portfolio, ad-hoc legislative alerts, RFP-stage nurture, win-back sequences.
Lead magnets + gated assets
RFP scorecards, reserve checklists, board-onboarding kits. Gated downloads that grow your list with researching boards — fed into the new-business cadence.
Automations + segmentation
Welcome flows, RFP-anniversary triggers, re-engagement, board-turnover detection. Every email goes to the right segment at the right moment.
CAN-SPAM + accessibility
Compliant unsubs, plain-text fallbacks, alt text, color-contrast verified. Lawsuits and bounce-rate damage are real — we don't let them happen.
Deliverability monitoring
DMARC, DKIM, SPF, warm-up, sender-reputation tracking. CAM list quality is variable — we keep your domain off blocklists.
Monthly pipeline report
Open, click, reply, conversion by track. List growth, unsub trends, top-performing assets. The metrics you'd want if email were a sales rep.
The honest comparison

Send-when-you-remember vs. an actual program.

Dimension
Most CAM email
Alloy email program
Cadence
Ad-hoc, when someone has time
12-month editorial calendar, 3 tracks, on schedule
Voice
Whoever wrote it last — usually the owner
CAM-fluent editorial team, one consistent voice
Segmentation
One list, one blast
Boards / homeowners / prospects / by-association segments
Branding
Plain text or generic Mailchimp template
Per-association branded templates with shared CAM identity
Lead capture
Newsletter signup nobody fills out
Gated assets feeding the new-business cadence
Compliance
Hope nobody complains
CAN-SPAM, WCAG, deliverability monitoring on the engine
Reporting
Open rates if you remember to check
Monthly: opens, clicks, replies, conversion, list health
How we run it

From audit to live program in 30 days.

01
Audit
Inbound list health, deliverability, current cadence, recent sends. The honest baseline — usually shows two of three tracks aren't running at all.
02
Architect
Three-track program: board nurture, homeowner ops, new-business. Calendar, voice guide, segment plan. Templates designed per-association.
03
Author
First 90 days of content authored, scheduled, and approved. CAM-fluent editors. You review monthly — we ship weekly.
04
Optimize
Monthly reporting, quarterly recalibration. Cut what's not opening. Double down on what is. List grows on autopilot via gated assets.
Common questions

What CAM operators actually ask.

Ready when you are

Ready to see what your email is actually doing?

30 minutes. We'll audit deliverability, cadence, and list health — and show you the three-track program sized to your portfolio.

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