Claim Your Market
BoardReach™ · Property Management Lead Generation

The lead-generation system built for CAM—
not "more marketing."

Most CAM firms have a contact form and a CRM and almost nothing between them. Alloy designs and runs the engine: five named channels, scored leads, briefed handoffs, and a CFO-readable pipeline — sized to your portfolio target and live in 60 days.

535%
Apex lift
60 days
Live in
40–60%
Win rate
Spreadsheet · Q3 leads
Greenwood HOA — referral?
condo on 5th st — fwd to ben
website form 8/12 (??)
Liz mentioned someone…
Last updated 6 weeks ago
Lead score: 92 / 100 · HOT
Cypress Lakes Master HOA
SQL
Doors
412 SF + 88 attached
Contract end
Mar 2027 (RFP Jan)
Source
AI search → field guide
Geography
North Austin (claimed)
Prior mgmt
Generic regional, 4 yrs
Hot button
Reserve transparency
Routed to D. Whitfield · 14 min ago
● ACTION REQUIRED
Before: spreadsheet + hope
Scored. Briefed. Routed.
The honest diagnosis

"Lead generation" isn't a problem. The gap between contact form and qualified board call is.

Most CAM firms aren't out of leads. They're losing the warm ones in the seams — the days between a board director filling out a form and the right salesperson seeing it, briefed, with the right offer.

The leak
Inbound rots in the inbox.

A board director fills out a form on Tuesday. The owner sees it Friday. By the time someone calls Monday, the board has booked three other firms. The lead wasn't bad — the response was.

The blind spot
No one knows where wins came from.

Ask any CAM owner where their last 10 contracts came from. The honest answer: 'mostly referrals, I think.' Without source attribution, every channel looks the same — so the wrong ones get funded.

The ceiling
Outbound never happens.

Inbound has a ceiling — there are only so many boards Googling 'HOA management' in your metro this month. The growth comes from outbound. But owners can't sell and run the firm. So outbound just… doesn't happen.

Why this matters now

The numbers a CAM owner actually needs to see.

535%
lift in qualified lead intake at Apex CMG over 18 months — across SEO, content, and outbound combined.
Apex CMG case study, 2024–2025
$11
average CPC for 'property management lead generation' — the keyword you're not ranking for. High CPC = high intent.
Keyword data, May 2026
40–60%
qualified-to-close rate when leads arrive pre-briefed instead of cold. Your sellers stop selling and start closing.
Alloy benchmark, multi-client
$0
extra CRM cost. The lead system runs inside BoardSuite — no HubSpot license, no separate marketing-automation seat.
BoardSuite Engineered tier
The system

Five channels in. One briefed lead out.

Channels feed a qualification layer. The qualifier scores every lead by portfolio size, contract timing, geography, and fit signal. Only sales-qualified leads reach your BD team — pre-briefed, in less than 24 hours.

Inbound + outbound channels
Local SEO + GBP
Boards searching '<your metro> HOA management'
AI search citations
ChatGPT / Perplexity recommend you by name
Authority content
Field guides, board education, RFP help
Outbound prospecting
Targeted board outreach via Groundwork
Qualification layer
Lead scoring + board fit
Portfolio size, contract end date, budget signal, geography, board mood. Hot leads route in < 24 hrs.
MQL
Auto-route
SQL
Hand off
Cold
Nurture
Bad fit
Decline
Your BD team
Qualified board lead
Pre-briefed: portfolio, RFP timing, decision-makers, prior agency, budget band, hot buttons.
Win rate40–60%
Cycle30–60 days
Avg ACV$60K+
Channel economics

What every channel actually costs—and what it returns.

The agency-template trap is treating every channel like it's the same. CPL, ramp time, ceiling, and durability are completely different. Here's the honest math.

Local SEO + Google Business
CPL$60–$120Ramp3–6 mo to lift
Strength
High intent, defensible, compounds monthly.
Watch-out
Slow to start. Capped at metro size.
AI search visibility (GEO)
CPL$80–$200Ramp60–90 days
Strength
Boards trust LLM recommendations. Still uncontested.
Watch-out
Volume is small but growing fast (10× YoY).
Authority content + email
CPL$40–$90Ramp6 mo to compound
Strength
Lowest CPL once warm. Builds list + trust.
Watch-out
Needs editorial discipline most CAMs lack.
Outbound BD (Groundwork)
CPL$200–$450RampLive in 30 days
Strength
Predictable, fastest to revenue, board-targeted.
Watch-out
Higher CPL — but ACV justifies it 5×.
CPL ranges are blended benchmarks across CAM clients in markets of 500K–2M. Smaller markets favor outbound; larger metros favor SEO + content. We size the mix to your market and target.
What you get

The complete lead-generation engine, run by Alloy.

Lead-source audit
Where every contract you've won in the last 36 months actually came from. Gut feel almost always wrong — channels you ignore usually outperform the ones you fund.
ICP + portfolio targeting
Define the boards worth winning: door count, contract size, geography, vertical (HOA / condo / large-scale). Stop chasing 40-door condos when you're built for 400-door masters.
Channel mix design
Allocated budget across SEO, AI search, content, paid, and outbound — sized to your portfolio goal and runway. No 'try everything,' no agency-default templates.
Content + offer engine
Field guides, RFP help, board education, comparison content. The assets every other channel pulls from. Built once, deployed everywhere.
Inbound capture system
Forms, lead magnets, calendar booking, intake sequences. Designed so a board director can self-qualify in two minutes without talking to anyone.
Lead scoring + routing
Portfolio size, contract end date, geography, fit signals. Hot leads route in < 24 hrs to your BD lead. Cold leads enter nurture instead of getting dropped.
Outbound BD (Groundwork)
When inbound is too slow or too small. Alloy actively prospects qualified boards on your behalf — see Groundwork for the fractional-BD offering.
Pipeline reporting
MQL, SQL, win rate, CAC by channel, ACV, time-to-close. The dashboard your CFO can read without you in the room.
Quarterly recalibration
Channels shift. Markets soften. Quarterly cycle to kill what's not working, double the channels that are, and reset the targets.
The honest comparison

Contact form + CRM vs. an actual system.

Dimension
Contact form + CRM (most CAMs)
Alloy lead-gen system
Lead source
Referral and 'whoever calls back'
5 named channels, each with a CPL target
Lead definition
Anyone who fills out the form
Scored by portfolio, RFP timing, fit signals
Routing
Whichever salesperson sees the email first
Hot < 24 hrs, warm into nurture, cold declined
Reporting
Monthly count of contact-form submissions
Pipeline by source, CAC, ACV, time-to-close
Outbound
Owner cold-emails when inbound dries up
Groundwork prospects qualified boards on calendar
AI / search
Not in the plan
Ranked + cited by ChatGPT / Perplexity / Google AI
Cycle time
6–12 months from interest to signed
30–60 days when leads arrive pre-qualified
How we build it

From audit to compounding pipeline in 60 days.

01
Diagnose
Two-week audit of every contract won in the last 36 months. Source, time-to-close, ACV, retention. The map of where revenue actually comes from — usually not where the budget is going.
02
Design
Channel mix, ICP, lead-scoring rubric, routing rules. Built around your portfolio target and operator capacity. Approved by your leadership before a dollar moves.
03
Deploy
Channels live in 30–60 days. SEO, AI-search, and content compound; outbound and capture forms produce volume immediately. Reporting wired to your CRM (or BoardSuite) on day one.
04
Compound
Monthly reporting, quarterly recalibration. Kill what's not working. Double the channels that are. The system gets better with age — most CAM lead-gen efforts get worse.
60
days from kickoff to a working pipeline. Audit in weeks 1–2. System design in weeks 3–4. Channels live in weeks 5–8. By month three, the pipeline is reporting CAC and ACV by source — and your sales team is closing instead of hunting.
Where it lives

The Attract engine inside BoardSuite.

Lead Generation is the BoardReach engine — every channel, every score, every routing rule. It feeds BoardMatch (Close), which protects BoardRetain (Keep).

Need just outbound? That's Groundwork — a single channel inside the broader system. Most firms run both: Lead Gen for the inbound + scoring + reporting layer, Groundwork for the outbound channel.

How leads compound across the engines
BoardReach attracts the right boards
Five named channels deliver pre-qualified leads with intent and timing signals.
BoardMatch closes them faster
Briefed leads + proposal system = 40–60% qualified-to-close, 30–60 day cycle.
BoardRetain keeps them longer
Higher retention → lower CAC ratio → more budget for Reach. The flywheel compounds.
Reporting closes the loop
CAC / LTV by source flows into the next quarter's channel mix. Mistakes get killed early.
Common questions

What CAM operators actually ask.

Ready when you are

Ready to see where the leaks are?

30 minutes. We'll review your last 36 months of contracts, map the lead sources you actually have, and show you the channel mix sized to your portfolio target.

Claim Your MarketExplore the system