Our Approach to CAM Marketing & Growth

Growth isn’t about quick fads or scattered campaigns. It’s about a proven process that guides boards from first contact to renewal—and referral. Our three focus areas—BoardReach™, BoardMatch™, and BoardRetain™—work together as a complete growth system for CAM companies. Start with one or use them all for maximum impact.

BoardReach™ is about making sure your company is impossible to miss—and even harder to ignore. We combine targeted marketing, search visibility, and brand trust so boards see you as the go-to choice before they ever send an RFP.

What it covers:
SEO, ads, social media, content marketing, websites, and reputation management.

BoardMatch™

Turn qualified leads into signed contracts with proposals and messaging that hit the mark.

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BoardMatch™ transforms how you move from lead to signed contract. From sharper proposals to smarter follow-ups, we help you connect your strengths to a board’s priorities so your company feels like the obvious fit.

What it covers:
Proposal writing, RFP responses, bid tracking, sales messaging, enablement tools, and AI personalization.

BoardRetain™

Keep your boards loyal and referring with strong relationships and consistent service.

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BoardRetain™ is about delivering such a consistent, high-quality experience that boards stay loyal for years and happily expand your work together. We help you engage, train, and communicate in ways that make renewal the easiest decision they’ll make all year.

What it covers:
Retention strategy, board communication, surveys, training, community engagement, and quality audits.

Get the Full Approach with BoardSuite™

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Why it Works

No matter where you begin, each approach works on its own—but together, they give you the momentum to grow faster, close more, and keep the clients you worked hard to win.

In Their Words

Before Alloy, our growth felt random. Their approach gave us a clear roadmap. In six months, we were getting more leads, winning more contracts, and keeping boards happier—while we focused on managing our communities.

Portrait of happy young asian professional woman in the city - Business freedom and success

Jamie L.

President

Common Questions

Do I need to use all three parts of your approach to see results?

No. Each focus area—BoardReach™, BoardMatch™, and BoardRetain™—can work on its own to solve a specific challenge. But when used together, they create a complete growth system that drives faster, longer-lasting results.

How is this different from hiring a typical marketing agency?

Most agencies offer a menu of services without a clear plan for how they work together. Our approach is designed specifically for Community Association Management (CAM) companies, aligning every tactic with your sales cycle, board priorities, and retention goals.

Can we start in one area and add others later?

Absolutely. Many CAM companies begin with the focus area that addresses their most urgent need—such as more leads, higher close rates, or better retention—and expand into the others once they see results.

Will this work if we already have some marketing or sales processes in place?

Yes. We can integrate with what you’re already doing, improving the gaps and strengthening the areas that will give you the biggest return.

How long before we see results?

Timelines vary depending on the focus area and starting point, but most clients see measurable progress within the first 90 days, with compounding results as the approach gains momentum.