BoardReach · Sub-service
Paid acquisition built around boards — not homeowners.
Google Ads, retargeting, and (sometimes) LinkedIn — engineered for CAM firms by people who know which queries are board-stage and which are wasted spend.
What's included
The full paid acquisition system.
Strategy, build, optimization, and reporting — wired to pipeline value, not vanity clicks.
Account architecture
Campaign structure built around board-buying intent — RFP-active, contract-end-window, replacement-search, expansion. Not the agency-template 'brand / non-brand / competitor' split that wastes 60% of CAM budgets.
Keyword strategy
Bidding on the queries boards run — '<metro> HOA management RFP,' 'best community association management <metro>,' 'replace HOA management company.' Negative-keyword lists pruned weekly to keep homeowners and residents out of paid clicks.
Ad copy + creative
Headlines, descriptions, callouts, sitelinks — written for the board director comparing 4 firms, not a homeowner with a maintenance complaint. RSA optimization, A/B tested monthly.
Landing-page alignment
Each campaign points at a purpose-built landing page — RFP-track, market-expansion, replace-firm — with the conversion path designed for board directors. Not your homepage. Conversion lifts 3–5× from this alone.
Bid + budget management
Daily bid management, geo-targeting tuned to your service areas, dayparting around board-meeting cycles. Budget allocated against pipeline value, not arbitrary monthly cap.
LinkedIn Ads (when it fits)
Targeted board-member outreach via LinkedIn — but only when your portfolio target justifies it. Most CAM firms shouldn't run LinkedIn Ads. We say so when that's true.
Retargeting + nurture
Display + search retargeting against board researchers who didn't convert. Sequenced creative — case studies, FAQ, RFP guide — over a 90-day window matched to typical board decision cycles.
Pipeline-tied reporting
Cost per qualified lead, cost per RFP invite, cost per signed contract — not just CTR and CPC. Wired into your CRM or BoardSuite. The dashboard your CFO can read without you in the room.
The numbers
Why most CAM PPC budgets underperform.
$6+
average CPC for board-stage HOA-management queries. High CPC means high intent — and most CAM firms aren't bidding at all.
Keyword data, May 2026
60%
of CAM PPC budgets we audit are spent on queries that don't convert — homeowner support, resident questions, branded competitor terms.
Alloy audit benchmark
$200K
median ACV of a single signed contract from a paid lead. Justifies a $300–$500 CPL — the math most CAM operators haven't run.
Alloy client benchmark
30
days to a stable account: built, launched, optimized through first conversion data. Most agencies take 90+ to do less.
Alloy launch standard
The honest comparison
Templated PPC vs. CAM-built paid.
How we run it
Four phases. Stable account in 30 days.
01
Diagnose
Account audit: existing campaigns, wasted spend, conversion tracking, landing-page fit. If you're already running ads, we map every dollar and what it bought. Two-week deliverable — you keep the audit either way.
02
Architect
Campaign structure, keyword strategy, ad copy, landing-page brief, conversion-tracking spec. Approved by your leadership before any spend moves. Built around your portfolio target and budget — not template defaults.
03
Launch
Account live in 30 days. Conversion tracking wired before spend turns on. First two weeks at conservative bids to gather data; budget scales as conversion paths validate.
04
Optimize
Weekly bid + budget management, monthly creative rotation, quarterly account audit. Dead keywords killed, working ones scaled. The account gets better with age — most accounts get worse.
Common questions