Get your CAM company found, followed, and remembered.
BoardStart™ is the entry point to engineered growth — the marketing essentials your firm needs running now, built and run by the people who actually know community association management. Fixed monthly pricing. No long contract. Real momentum in months, not years.
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Not ready for the full system?
Start with the essentials.
Most CAM firms know they need to market — they're just not ready for a full BoardSuite engagement. BoardStart™ is the on-ramp: the handful of things that actually move the needle, packaged into simple monthly tiers, run by Alloy's CAM operators. Prove it works, then decide where to go next.
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Built for firms who want momentum
before a full commitment.
If you've been meaning to "get serious about marketing" but a full retainer feels like a leap, this is your starting block.
Not ready for BoardSuite
You know you need a growth system, but a full engagement isn't the right step today. Start smaller — without starting from scratch.
You want proof first
You'd rather see real work and real traction before you commit. BoardStart is a working proof of concept, not a sales deck.
The essentials, running now
Your website, search presence, social, and communications need to be live and consistent. We get the fundamentals working — fast.
Six essentials. One package.
All done by the industry's experts.
Every BoardStart engagement includes the core five. Ads management is an optional add-on when you're ready to put fuel on the fire.
Growth Roadmap
It begins with a chat, then a planned brand interview — a structured deep-dive into your firm, your market, and where the growth is. You leave with a written strategy you'd keep even if you walked away.
Local Starter SEO
Get found where boards are actually searching. We optimize for 1–2 priority keywords in your primary location and clean up your Google Business Profile.
Social Media
A consistent, on-brand presence your firm doesn't have to manage. We plan, write, and publish on a schedule so you finally look as professional online as you are in person.
Newsletter & Retention
A templatized newsletter for the boards and homeowners you already serve — the cheapest retention touchpoint there is, set up so it actually goes out every month.
Brand Video
One polished company video that tells boards who you are, plus three short social clips cut from the shoot — the asset that makes a small firm look established.
Ads Management
When you're ready to accelerate, we'll build and manage your paid campaigns. Optional buy-up — you cover the ad spend, we run the strategy and optimization.
From unknown to in-demand — month by month.
Here's what the essentials do once they're working together. One ramp, six months, a firm boards actually come looking for.
The plan
Intro chat, then the brand interview. We map your firm, your market, and the boards worth winning.
You appear
Local SEO and your Google profile go live. Social starts posting on a steady, on-brand cadence.
You look the part
Your company video drops, three social clips roll out, and newsletter #1 lands in inboxes.
Momentum
Content and social compound. Rankings climb. The first inbound conversations start landing.
Proof
Engagement and reviews tick upward. Add paid ads to pour fuel on what's already working.
You choose
Real, measured traction. Step up to the full BoardSuite engine — or settle into autopilot.
Illustrative ramp. Actual pace and results vary with your firm's current marketing performance and what we uncover in your growth audit and brand interview.
Everything you need to start, for one flat monthly fee.
Includes all five core services. A 4–6 month ramp with a built-in decision point — no twelve-month lock-in.
- ✓ Growth roadmap + brand interview
- ✓ Local starter SEO (1–2 keywords, 1 location)
- ✓ Social media, planned & published
- ✓ Templatized newsletter & retention
- ✓ 1 company video + 3 social clips
- ✓ Run by Alloy's CAM operators
Start the conversation that starts the work.
Your first step is just a quick chat about the plan — no prep, no commitment. From there we map out the brand interview and get your roadmap moving.
Start BoardStartAds management — add paid campaigns when you're ready. You cover the ad spend; we run the strategy.
Three ways to start. One clear path forward.
Every tier includes the brand interview and growth roadmap. Step up for more reach, more content, and a faster cadence.
- ✓ Growth roadmap + brand interview
- ✓ Local SEO — 1 keyword, 1 location
- ✓ Social media — light cadence
- ✓ 3 social video clips
- ✓ Quarterly strategy check-in
- ✓ Everything in Trial, plus —
- ✓ 1 company video + 3 clips
- ✓ Local SEO — 2 keywords
- ✓ Social media — full cadence
- ✓ Templatized monthly newsletter
- ✓ Monthly strategy check-in
- ✓ Everything in Starter, plus —
- ✓ Ads management (you cover spend)
- ✓ Expanded social + extra clips
- ✓ Bi-weekly strategy check-in
- ✓ Priority BoardSuite upgrade path
Ad spend billed at cost, separately · 4–6 month ramp on every tier
First a conversation.
Then the deep dive.
Step one is just a chat. We walk you through the plan, answer your questions, and gather the basics about your firm — no prep required on your end. It is how we figure out, together, whether BoardStart is the right fit.
The brand interview comes later, once you are in. It is a structured, planned session — the elaborate discovery that anchors your entire growth roadmap, led by an operator who actually knows CAM.
A ramp-up plan, not a forever plan.
BoardStart runs as a 4–6 month ramp with a built-in decision point. Get the essentials working, see the results, then choose your next move.
Intro chat
A quick call to walk through the plan and learn the basics about your firm — this is where you decide BoardStart is a fit.
Brand interview
The planned deep dive. We block real time with your team to interview, discover, and build the growth roadmap everything else runs on.
Essentials live
SEO, social, newsletter, and video go into production. Over 4–6 months we tune the mix and compound the early wins.
You choose
Step up to a full BoardSuite engagement, or settle into autopilot maintenance. Your call.
BoardStart vs. BoardSuite.
Two different tools for two different moments. BoardStart gets you moving; BoardSuite is the full growth engine when you're ready to dominate your market.
BoardStart™
- ● Simple monthly tiers — six essential services, no surprises.
- ● 4–6 month ramp with a built-in decision point.
- ● Proof of concept — see the work, then commit.
- ● Best for firms getting serious about marketing.
BoardSuite™
- ● All three engines — attract, close, and keep, in unison.
- ● Market exclusivity — one CAM firm per metro.
- ● 12-month system built to compound through plateaus.
- ● Best for firms ready to outgrow their market by design.
Honest answers, plainly.
What exactly do I get with BoardStart? +
The five core services: your growth roadmap and brand interview, local starter SEO, managed social media, a templatized newsletter, and one company video with three social clips — all produced and run by Alloy. Ads management is an optional add-on, and you cover the ad spend directly. Exact scope — keywords, social cadence, and video — steps up by tier.
How is this different from BoardSuite? +
BoardStart is the on-ramp — a tiered, fixed-price package of the essentials, designed to get you moving and prove the concept. BoardSuite is the full growth engine: all three pillars working together, market exclusivity, and a longer commitment built to compound. Many firms start here and step up when they're ready.
Is there a long-term contract? +
No twelve-month lock-in. BoardStart runs as a 4–6 month ramp-up with a built-in decision point. At the end, you choose: step up to a full BoardSuite engagement, or move to a lighter autopilot maintenance plan.
Who actually does the work? +
Alloy operators who work exclusively in community association management. Your brand interview is led by someone who knows the industry — not a generalist account manager reading from a script. That expertise is the whole point.
Do I have to pay for ads? +
Only if you want them. Ads management is an optional buy-up. If you add it, you pay the ad platforms directly for media spend, and we handle the strategy, setup, and optimization.
What happens after the ramp? +
At your decision point we review the results together. If the momentum's there and you want more, we map an upgrade to BoardSuite. If you'd rather keep the essentials ticking over, we move you to autopilot maintenance. Either way, you keep everything we built.
Let's get your firm's marketing moving.
It starts with a quick chat about the plan — no prep, no pressure. Just a conversation to see if BoardStart is the right fit.
Start BoardStart