This course introduces the three most powerful trust signals for CAM firms: reviews, testimonials, and case studies. You’ll learn what each one is, how it shows up in the HOA decision process, and why it’s essential for building credibility with boards.
Why Take This Course?
Trust is the difference between being considered and being chosen. HOA boards face high-stakes decisions that affect their communities’ finances, property values, and quality of life. By understanding how reviews, testimonials, and case studies influence board members, you’ll be equipped to highlight the right proof at the right time—and strengthen your firm’s credibility where it matters most.
By the end of this course, you’ll be able to:
- Define what trust signals are and explain their importance in CAM marketing.
- Differentiate between reviews, testimonials, and case studies.
- Explain why each trust signal matters to HOA boards and what role it plays in their decision-making process.
- Evaluate how different trust signals support various stages of the board journey.
- Recognize how showcasing trust signals strengthens credibility and board confidence.
Course Content
Introduction
Reviews — Homeowner Voices, Board Decisions
Testimonials — Personal Stories That Reassure
Case Studies — Proof Boards Can See in Action
Conclusion
Not Enrolled
Course Includes
- 10 Lessons
- 1 Quiz
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