Intro to Trust-Building for CAM Firms: Reviews, Testimonials & Case Studies

If you’re in the community association management (CAM) space, you already know how much trust matters. Boards aren’t just choosing a vendor—they’re choosing a partner responsible for their community’s financial health, property values, and peace of mind.

That’s why trust signals—the proof points that show you’re credible, reliable, and experienced—play such an important role. Trust signals can take many forms, including:

• Online reviews
• Client testimonials
• Case studies
• Years in business
• Awards and certifications
• Industry memberships
• Media mentions or press coverage
• Partnerships and vendor referrals

All of these help shape how boards and homeowners perceive your company.

But in this course, we’ll focus on the big three you can directly influence through your customers—reviews, testimonials, and case studies. These are the signals you can consistently generate, refresh, and integrate into your marketing and sales process. They speak in the customer’s own voice, carry real-world weight, and often tip the scales when a board is comparing firms.

Here’s what you can expect as we go:

• We’ll define what reviews, testimonials, and case studies really mean in the CAM context.
• We’ll explain why each one matters—and why boards look at them differently.
• We’ll close by showing you ways to showcase your trust signals so they stand out in the right places.

Think of this course as the foundation. You’ll walk away knowing exactly what these signals are, why they matter, and how they fit into the board decision-making process. In a follow-up course, we’ll dive into the practical steps—how to collect, refine, and use these signals to their fullest potential.

Without trust signals, even the best proposal or polished website can feel incomplete. With them, you position your firm as the safe, proven choice—something every board member is looking for. That’s exactly what this course will help you strengthen.

Let’s dive in!