Even before AI started answering questions directly in search results, traditional content formats—like blogs and articles—were already starting to hit some limits.
Yes, blogs are still important for SEO. They help your site get indexed and create helpful content around key search terms. But in today’s landscape, that’s often not enough on its own.
Think about it:
You and every other management company are likely publishing similar blog posts on the same HOA topics. So when a board member lands on your site—or your competitor’s—it can be hard to tell the difference at first glance.
You’re all answering the same questions.
You’re all using the same keywords.
You’re all trying to look like the expert.
And from a board member’s perspective, there’s no easy way to tell who’s more credible without investing time reading through multiple posts and digging into your site.
That lack of differentiation matters—because one of the biggest questions board members ask themselves when comparing CAM providers is:
“Do they really know what they’re doing?”
Blogs are a great start, but they often don’t give a strong enough signal to answer that question with confidence. Especially if a competitor has flashier graphics, more posts, or just shows up a little higher in search results.
Key Takeaways:
- Blogs help with SEO but aren’t always enough to stand out.
- Most CAM companies publish similar content—making it hard to differentiate.
- Board members want expertise they can trust, not just surface-level answers.
So what kind of content does help you stand out—and send a stronger signal of credibility and authority?
We’ll cover that in the next lesson.