So, where do you start?
Hopefully by now you have a clear understanding of how HOA learning content like micro-courses can help with visibility, trust, referrals, and even SEO. But now it’s time to think about your first course.
And not just any course—one that’s simple to create, valuable to your audience, and aligned with your business goals.
Start with the questions you hear most
Every HOA management company has a set of questions they answer on repeat. That’s your goldmine.
- “How do we hold a valid board meeting?”
- “What goes into a reserve study?”
- “What should we include in an annual budget?”
Courses that walk board members through these topics—especially those tied to legal responsibilities, planning, or common board confusion—make great first choices.
Why?
- They’re highly searchable. These are exactly the kinds of questions board members are typing into Google.
- They build early trust. You’re not just answering—you’re teaching.
- They align with real intent. Someone looking for this info is likely facing a challenge—and might need management support soon.
Start small and stay focused
You don’t need a full course library to make an impact.
Your first micro-course could be as simple as:
- A single short video (2–5 minutes) with voiceover
- A few interactive questions or a quiz
- A final takeaway message or call to action
That’s it.
Remember, this course isn’t about checking boxes—it’s about demonstrating confidence and competence in a way traditional content can’t.
Bonus: this course you’re taking right now? It’s a perfect example. One topic, broken into short, helpful lessons that are easy to consume and refer back to later.
Align it with the leads you want
Before you build, ask:
- What type of client do you want to attract?
- What service are you trying to grow?
- What problem or confusion are you uniquely good at solving?
If you want more boards who care about financial transparency, a course like “Budget Planning 101 for Board Members” could be perfect.
Want more midsize communities that struggle with maintenance vendors? Try something like “How to Create Better Vendor Expectations in Your HOA.”
Pick a topic that reflects who you want to help—and shows how you think.
Up next:
In the next lesson, we’ll explore what it takes to build your HOA learning content the right way—and how a partner like Alloy can help if you want to create something truly strategic, professional, and scalable.