Welcome to GEO Tactics for CAM: Leverage Reddit, Quora & Wikipedia for AI Visibility

If you’ve noticed that more people are turning to ChatGPT, Google’s AI Overviews, or even tools like Perplexity for answers, you’re not imagining it. The way people search is changing. Instead of scrolling through pages of blue links, homeowners and HOA board members are asking AI directly — or they’re searching in Google and seeing AI-generated summaries at the very top of the results page.

Here’s the catch: those AI answers aren’t being written from scratch. They’re often pulled straight from platforms like Reddit, Quora, and Wikipedia. That means if your CAM firm isn’t represented in those spaces, you may be invisible in the answers your prospects are already seeing.

This course is about helping you close that gap. You’ll see how your firm can show up in the places AI tools lean on most — and in turn, increase your chances of being cited or included when those tools generate answers. We’ll be focusing specifically on off-site strategies: actions you can take on platforms you don’t own.

That makes this course different from other approaches, like building content clusters or micro-courses on your own site. Those remain important, but what you’ll learn here complements them by making sure your expertise also exists in the spaces AI already trusts.

By the end of this course, you’ll have a clear picture of:

• What GEO (Generative Engine Optimization) means and how it differs from traditional SEO.
• How AI tools like ChatGPT and Perplexity — and features like Google’s AI Overviews — use Reddit, Quora, and Wikipedia to generate their answers.
• The ways CAM firms can contribute on these platforms so their expertise is more likely to be noticed and cited.
• Common pitfalls that waste time or hurt credibility.
• How to connect off-site efforts like these with your broader marketing approach.

Let’s get started!