Now that you know what GEO is, it’s important to understand where this course fits in the bigger picture. The methods we’ll cover here are off-site GEO tactics — meaning they happen on platforms you don’t own, like Reddit, Quora, Wikipedia, and YouTube.
That makes them different from your on-site GEO efforts, such as content clusters, blogs, or micro-courses published on your own website. On-site content builds long-term authority and gives you assets you fully control. Off-site content, on the other hand, helps you get noticed in the places AI already looks when building answers.
Both sides matter. Think of on-site content as the foundation of your authority and off-site tactics as the boost that gets you into the conversation sooner.
It’s also worth setting the right expectations. GEO is still new. No one can guarantee that posting on Reddit or answering questions on Quora will immediately get your firm cited in AI results. What we do know is that these platforms are among the most frequently used by AI today. That means building a presence there now puts you ahead of the competition and increases the odds that your expertise gets picked up later.
Use this course as one piece of your GEO playbook — a method to complement, not replace, your other marketing strategies. When combined, they give your CAM firm a stronger chance of being recognized as the expert in both traditional search and AI-driven search.
In the next module, we’ll take a closer look at how AI actually decides what to cite. Understanding what AI looks for — and how a post becomes part of an AI-generated answer — will give you the foundation you need before we dive into platform-specific strategies.